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Violet and fantasy colors have a half-life of about two washes unless you actively maintain them. REVENANT COLOR VIOLET deposits violet pigments that refresh and intensify violet, lavender and pastel purple tones with every use — maintaining vivid color saturation between dye sessions without the drying effects of repeated coloring.HOW TO USEApply to damp hair after shampooing. Leave 5–10 minutes (longer = more intensity). Rinse with cool water. Use 1–2 times per week.